By Brand

Founded by model Blanca Padilla, The Rising began with a personal frustration: finding a natural sunscreen she genuinely wanted to wear every day. Her vision was to create high-performance sun care that combines effective protection with the experience and benefits of skincare.

Made in the Mediterranean, The Rising pairs organic, 100% mineral sun protection with ViBlanc®, its patented antioxidant complex derived from Spanish pomegranates grown in Alicante. The formulas are designed to protect, nourish, and feel beautiful on the skin.